Having an online store can give you a big advantage. Unfortunately, running this business is not as easy as imagined. You need the right strategy for your online store to have many visitors and many buyers. Without this strategy, your merchandise will not sell. One of the strategies you should consider is SEO or Search Engine Optimization. SEO for online stores is certainly not the same as SEO for official websites and blogs. You will face quite a complex challenge in applying it. So, you have to be absolutely sure you can do this complicated thing. If you are unsure, you can ask for help from SEO service providers. On the other hand, you may also need to work with a trusted SEO company like Charles Brian International, so you can improve your sales and traffic on your online store.
Here are some things you should look for when using SEO for e-commerce sites or online stores.
Add a review on the product page
This review will make your product page more visible on Google search sites. So you have to use the product name plus ‘review’ as one of the keywords. With proper application, starry reviews can appear on Google search pages. That way, your online store CTR will increase. In addition, visitors also prefer to visit a store that includes a review.
Use keywords with the commercial intent on the product page title
Titles that have keywords with commercial intent will have a positive effect on your product page. This is because the product page has limited content. Some words of commercial intent that you can use are selling, cheap, price, promo, and discount.
Add a ‘purchase guide’ page
The buying guide page does not contain the ordering of the goods. This page contains tips on buying goods. This informative and useful article will increase web traffic on your online store site. On this page, you can also insert a product catalog page link. So, visitors to this page can immediately search for what they need.
In addition to the above, you should also be careful about writing product descriptions. Description length should be no more than 250 words. In addition, the description should also be clear, informative, plagiarism free, and contain the right keywords.