Executives enjoy planning because it is usually pure long-term strategic fantasy. Consultants love long-term planning exercises because they make people feel good. But long planning the root horizon causes the vision and strategy that is too mother to be successfully executed. According to Ricardo K of the planning group “when we take the executive team through exercises to create a practical vision of 2-3 years, they look uneasy. If they commit to a corporate vision of only 8-12 quarters away, the real plan will need to be done in a few months only to be on track.
This urgent feeling is the best reason to keep planning the short horizon. Bridging the gap between strategy and execution is difficult, and a practical and interesting vision is the best foundation. Ricardo K Vision must encourage articulation of the organization’s most important priorities, the “strategic imperatives”, as well as a solid plan for how to achieve priorities. Without vision it is short, practical, turning strategy into action is almost impossible.
There is one important caveat: Ricardo K strategic planning, especially the vision statement should never be too short a horizon. A vision for an organization that is only 12 months old, for example, may not be realistic, and can cause despair. This can damage the successful execution as a vision that is too long. One of the best starting points for a sales plan will work to state clearly what your business is about. Know your reputation, and of course, identify clearly what is that you have to offer. It can be a good or service.
Furthermore, Ricardo K management planning will lead you to discover who you expect your target audience to be. This will definitely help to narrow the focus for you when looking at sales leads. There is a place for a very high-level strategic vision of long-term for your company, but do not let it be a practical substitute for the vision and strategy that will driver real action. Keep your business horizon planning between 2-3 years to create a practical, interesting plan, and stand a chance to fight execution.